Experiences
Product Marketing Intern
June 2016-December 2016
Executed product marketing efforts for Ericsson’s Hyperscale Cloud solutions to generate demand.
Marketing Volunteer
January 2016-March 2016
Startup that provides peer-to-peer ridesharing marketplace focusing on long-distance travel.
Promoted ridesharing alternatives and collateral for university campus to enable user growth.
Software Engineering Analyst
April 2010-October 2013
Delivered business goals for Shell Global to drive the oil trading operations and customer workflows.
My Stats
What I Aspire to Do
My Ideal Professional World
Project Work
A selection of projects I've been involved with:
Strategic Analysis: Netflix
Conducted internal, external, and macro-environment analysis
Assessed value chain and dynamic capabilities of Netflix
Anticipated threats and responses to threats in the industry
Recommended strategic choices
Consumer Analysis: Lululemon Athletica
Conducted the secondary and primary market research to analyze the behavior and purchase decisions of the consumers related to Lululemon Athletica
Conducted 1-on-1 interviews and surveys in Qualtrics to perform statistical analysis on the designed hypothesis
Recommended marketing strategies based on the above research and analysis
Product Strategy: The Canon EOS
Conducted analysis of the M-series product line
Developed new product strategy: Canon Prism
Proposed product launch and marketing strategy
Pricing Strategy: Apple Watch
Applied the microeconomic concepts and proposed recommendations on ways to increase revenue from the Apple Watch without causing damage to their brand value.
Marketing Strategy: Tesla Motors
Conducted segmentation, targeting, positioning and messaging of the combined product offerings of Tesla Motors with a focus on Tesla's state of the business in 2016.
Recommendations
The word around town
Deirdre Straughan
Head of Digital Channel at Ericsson
Shilpi has been interning at Ericsson, working directly with and for me, through the summer and fall of 2016.
I have been very impressed with her ability to take on a task/problem and complete it, with little or no supervision. She assesses the task, develops a strategy to deal with it, learns what she needs to (for example some deep and tricky aspects of using Google Analytics) and then applies it fruitfully and creatively.
For a major event for us this summer (Intel Developer Forum), Shilpi developed a framework for our social media campaign, and, together with another intern, created all the content and carried out the campaign before, during, and after the event. This resulted in Ericsson being the third most-mentioned in social media related to IDF – even though the company was not among the partners most prominently showcased by Intel. She then turned that framework into a generic approach that can be used for social media campaigns throughout Ericsson.
Shilpi is a delight to work with, and I warmly recommend her to any position requiring marketing, strategy, and creative thinking skills.
Graeme Warren
Educator & Consultant at Santa Clara University
Shilpi took sections of Decision Making and Analysis I and II that I taught at Santa Clara University. Her outstanding analytical skills, business knowledge, diligence and professionalism combined to produce to-the-point and thoroughly argued solutions to cases. Her outstanding team skills and humor brought light to our discussions with her team members.
